About us
AT PALAU ALTEA, WE AIM TO BE THE CULTURAL HEART OF MARINA BAIXA AND A DRIVER OF COLLECTIVE WELL-BEING.
We work to ensure that every person, without exception, can enjoy a multidisciplinary programme of excellence that connects performing arts, music, dance and critical thinking. Guaranteeing universal access to culture and strengthening Altea’s artistic offerings are the two pillars guiding our daily work. We aspire to reinforce the bond between culture and community, balancing social benefits with a positive economic impact that promotes responsible tourism and supports local commerce. Our commitment includes fostering values of tolerance, equality, respect and cooperation, with special attention to children and youth, while supporting Valencian and local talent, giving visibility to nearby artists and companies.
Palau Altea’s mission also incorporates a visible and high-quality educational dimension: we aim to create experiences that awaken creativity and critical thinking, democratizing the performing arts for the entire community. We achieve this through innovative management that encourages artistic research and experimentation, leveraging technology to update formats and content.
Finally, we take responsibility for moving toward a sustainable and inclusive model, striving to minimize the environmental footprint of our activities and ensuring that every message, program and space reflects the diversity of those around us. In this way, Palau Altea is committed to growing with its territory, caring for people and projecting a culture that is open, accessible and transformative.
OUR OJECTIVES:
- Program with excellence and variety
Maintain a professional, multidisciplinary, high-quality programme that combines theatre, music, dance and opera with innovative proposals, catering to all tastes and generations. - Enrich the sociocultural life of Altea
Provide continuous cultural activity throughout the year, fostering the habit of attendance and reinforcing the community’s sense of belonging. - Project the palau across the region
Attract audiences from Marina Baixa and neighboring towns, establishing the venue as a cultural reference point within a 50 km radius. - Transmit values of coexistence
Promote tolerance, equality, respect and cooperation (with a focus on children and youth) through our programming and educational activities - Promote valencian and local talent
Give visibility to local artists, companies and projects, generating opportunities for creation and cultural dissemination - Build synergies with the cultural ecosystem
Actively collaborate with events organized by the city council and other local entities, acting as a platform for cooperation and connection. - Contribute to sustainable economic and tourism development
Implement the SICTED tourism quality protocol, prioritize local hiring, and generate positive impact on hospitality, commerce and cultural employment. - Innovate in artistic formats and processes
Introduce creative risks, experimentation and technology to renew performing arts languages and audience experiences. - Develop and retain audiences
Deepen relationships with existing visitors and attract new audiences through more interactive, personalized and accessible experiences - Manage responsibly, sustainably and continuously improve
- Ensure efficient resource use and the sustainability of projects
- Apply ethical and environmentally responsible marketing in all communications
- Place citizens at the center of strategy, incorporating participation and regular evaluation mechanisms to adjust plans and indicators according to actual demand.
These objectives are constantly reviewed to ensure that Palau Altea evolves with its environment, aiming to offer a high-quality culture that benefits both people and the territory.
